Published: Fri, July 13, 2018
Sports | By Brooke Harris

Stop zooming in on attractive women

Stop zooming in on attractive women

FIFA's diversity chief Federico Addiechi has said the organisation will talk with broadcasters and its own TV production team to show fewer shots of attractive women.

We've done it with individual broadcasters.

Sexism has caused problems, according to Piara Powar, executive director of anti-discrimination group Fare Network, which has been helping Federation Internationale de Football Association monitor behaviour at and around World Cup matches.

Powar said there had been several cases where female reporters had been groped or kissed while on air and there were numerous cases of Russian women who were "accosted in the streets" by male fans.

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Racism was predicted to be the main World Cup problem because of longstanding issues in Russian soccer and other European fan bases.

While the crackdown isn't steeped in policy yet - Mr Addiechi said it is "one of the activities that we will have in the future, it's a normal evolution".

Argentinian referee Nestor Pitana, along with his assistants Hernan Maidana and Juan Pablo Belatti, will officiate the Final of the 2018 FIFA World Cup Russia™ between France and Croatia on Sunday at the Luzhniki Stadium in Moscow.

He added it was not yet part of a "proactive campaign" but said "we'll take action against things that are wrong".

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Fare is an anti-discrimination network that monitors fan behavior as a partner of Federation Internationale de Football Association.

However, Powar believes the real number of incidents is likely to be "10 times this".

This isn't the first time the obsessive focus on scantily clad female fans has been called out.

In 2017 he took charge of the FIFA Confederations Cup semi-final fixture between Germany and Mexico. All were young women.

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FIFA's warning to broadcasters comes ahead of the World Cup final between France and Croatia.

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