Published: Mon, July 09, 2018
Business | By Kate Woods

Netflix Is Testing A New "Ultra" Plan And Here's What That Means

Netflix Is Testing A New

Should the Ultra plan become a reality and Netflix adopts changes in the lower-priced Premium and Standard plans, some USA homes with multiple TVs and other screens might be faced with choosing a higher-priced plan and paying $3 to $6 more per month. Netflix has confirmed the Ultra tests, but noted that only select customers will see the additional option. Some European consumers were offered the Ultra plan at an even higher price (€19.99 or $23.39). This, however, is already offered on the current, and cheaper, premium plan.

Netflix is planning to launch a new tier in the current packages offered to the audience for a subscription.

It is estimated that the plan will cost 16.99 Dollars per month, given the way Netflix does its current pricing.

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The streaming platform told CNET that they were "testing slightly different price points and features to better understand how consumers value Netflix".

The trial is now live in Europe but is expected to become globally available as the streaming giants attempt to improve its financial status. People will no longer be able to write their feedback on a show, and in mid-August, people will no longer be able to read existing user reviews on Netflix either, CNET reported.

The new plans are being tested in Europe. "In the second offer, both Premium and Ultra customers would have access to four concurrent Ultra HD streams but only Ultra customers would have access to high dynamic range (HDR) content, which provides more vibrant color reproduction and higher contrast". Netflix also increased its Premium plan by $2 to $13.99. Standard allows for viewing on two screens, and Premium allows for four screen streaming.

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Wall Street analysts have said Netflix has some wiggle room for higher prices.

Now on to the "Ultra" high-end streaming plan.

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