Published: Thu, June 14, 2018
Technology | By Christopher Mann

Burger King mocks IHOb name change and people are loving it

Burger King mocks IHOb name change and people are loving it

IHOP (or IHOb) will still need to be customers where and how they're looking for information about restaurants, Zucker notes.

The "p' is being changed to "b" to promote the chain's burger menu - and no, the pancakes won't go away".

On Monday, Burger King changed its name to "Pancake King" on both Twitter and Facebook.

Some of IHOP’s new burgers are Cowboy BBQ Big Brunch and Jalapeño Kick
Some of IHOP’s new burgers are Cowboy BBQ Big Brunch and Jalapeño Kick

Other brands are using social media to steal IHOP's IHOB PR thunder and we're not even mad at it.

"The pancakes haven't gone anywhere.They're still there".

So who gets the most credit, or blame, for this avalanche of self-righteous, if silly, outrage? Or the masses and media (guilty!) for playing along?

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The change seems to be part of a plan to capture business in the day and early evening, outside of IHOP's traditional strength in the morning.

Now, Burger King has taken a direct shot at the breakfast chain's revamp. Why would you want to distance yourself from your core appeal? The company's stock is up by 25 percent this year thanks to sales growth at IHOP. In May, IHOP reported that almost half of its customers come in during breakfast time. Burgers from a brand not known for burgers? Many poked fun at IHOP's surprising move, with fast food chain Wendy's also taking a jab at the said restaurant via Twitter when a user asked about "selling burgers on its block". Or enough burgers to make up for what feels very much like a marketing blunder?

After days of speculation, the restaurant formerly known as IHOP has revealed all the secrets behind its mysterious name change.

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So, congrats, IHOP. Or IHOB, or whatever else you decide to be in the future.

He also let us know that this promotion would be temporary before returning to their signature breakfast menu.

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