Published: Tue, June 12, 2018
Business | By Kate Woods

IHOP reveals name change to International House of... Burgers?

The restaurant chain formerly known as International House of Pancakes, or IHOP, announced last week that it was going to change its name to IHOb.

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today.

The website claims, "Our new burgers our so good, we changed the name", unveiling seven "Ultimate Steakburgers" on its new menu. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda).

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Though it remains to be seen if the new moniker is here to stay, several celebrities and other restaurants took to Twitter to share their hilarious reactions to the new name.

The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch.

The company is adding several burgers to its menu - including a Big Brunch burger with bacon, a fried egg and browned potato on top. Three years later, coffee powerhouse Starbucks introduced lunch offerings in an effort to draw in more customers during lunch hours.

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But in the end, its just some unusual news. I got to ihop for all day breakfast items. You could even say the competition is hobbing mad.

Though Haley said he is optimistic about the outcome of the rebranding effort, some are skeptical of how successful the tweak will be. They started firing off blistering tweets when the announcement was made.

The brilliance of the "IHOb" "rebrand" isn't just that it got the internet buzzing about IHOP.

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