Published: Mon, June 11, 2018
Business | By Kate Woods

IHOp gets bashed for its underwhelming name change reveal to IHOb


The P will flip to a lowercase b: IHOb.

The company revealed Monday what the "b" stands for - it's burgers.

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"Burgers are a quintessential, American menu item so it makes ideal sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day", said Chef Nevielle Panthaky, Head of Culinary at IHOb. "But America loves burgers, and America loves IHOP".

For a limited time at participating locations, the new burgers will be available to customers with unlimited fries and a drink for $6.99, and will be served morning, noon and night. "But these are new 'Ultimate Steakburgers", the website stated, with "all-natural, 100 percent USDA choice black Angus beef". No tweet dropped to explain it, but the official account's background image proudly proclaimed "Burgers".

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After 60 years, it seems the International House of Pancakes is sick of being known for breakfast food.

With the 8:30 a.m. announcement, Twitter let out a collective "What?!"

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