Published: Thu, May 17, 2018
Sci-tech | By Brandy Patterson

YouTube launching new music streaming service that rivals Spotify

YouTube launching new music streaming service that rivals Spotify

YouTube Red was Google's attempt at turning the free video streaming service into a business, lumping together a variety of subscription-only features, whether you have need for all of those or only some.

From Beyonce's livestream at Coachella to landmark videos like "Despacito", "New Rules" and "This Is America", more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. If you want to know when the new YouTube Music is available in your country, head to music.youtube.com/coming-soon and let us know you're interested.

"YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube's tremendous catalog of remixes, live performances, covers and music videos that you can't find anywhere else - all simply organised and personalised", explained product manager Elias Roman in a blog post this morning. There will be a trial period, according to the report, and after that the new subscription music service will cost $10 per month, putting it right in line with the major competitors, like Spotify and Apple Music. Google has worked hard over the past few years to create algorithms that detect licensed music and immediately shuts them down, but there is still a lot of free music on YouTube that no one but Google is benefiting from.

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Google will launch YouTube Music on Tuesday (May 22) in the US, Australia, New Zealand, Mexico, and South Korea.

Update: Google/YouTube have officially spoken about the new services and you can check it out here.

CNet reported that the company's YouTube Red will be renamed to YouTube Premium, and will bundle YouTube Music with ad-free original shows for $12 a month. With existing Android and iOS clients, there will also be a "brand new desktop player" for YouTube Music.

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Google is launching a revamped version of YouTube Music, which is set to replace Google Play Music in the future.

So what is YouTube Music exactly?

That service will offer the stock streaming experience, with rumors pointing to offline music playback support, customized playlists based on a user's listening history, and more.

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Then we get to the important bits: what these changes mean for the regular YouTube experience. It will be initially available in markets where YouTube Red is available, though no word on when that transition will happen. It will expand to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom in the coming weeks. If you are a YouTube Red member, your service will automatically receive access at your current price.

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