Published: Wed, May 16, 2018
Global | By Marsha Munoz

North Dakota joins other states in suing Purdue Pharma for opioid promotion

North Dakota joins other states in suing Purdue Pharma for opioid promotion

This story was updated May 15, 2018, at 10:19 p.m. with more information.

Starting past year, Attorney General Paxton and a bipartisan group of 40 other state attorneys general have been conducting an investigation into whether companies that manufacture and distribute prescription opioids engaged in unlawful practices. Stenehjem also says the company promoted the drugs through a "pervasive and deceptive marketing campaign".

The lawsuit alleges Purdue engaged in deceptive marketing regarding the risks and benefits of prescription opioids, fueling Nevada's opioid epidemic and leading to the opioid overdose death of Nevadans.

More news: Google adds new gestures and pairing features to Pixel Buds

Stenehjem says Purdue "misrepresented and trivialized" the risk of addiction from prolonged opioid use.

FILE - This Feb. 19, 2013, file photo. The attorneys general of five other states took similar legal action today against the Stamford, Connecticut-based pharmaceutical giant.

The lawsuit also claimed that Purdue targeted vulnerable populations, including veterans and senior citizens. Purdue in February announced a halt to its promotion of opioids to physicians following widespread criticism of the ways drugmakers market addictive painkillers. Company spokesman Bob Josephson said the civil lawsuits followed months of negotiations with state officials to address the opioid crisis.

More news: CBS Cancels Kevin Can Wait

The Attorney General's Office said in a release Tuesday: "The state alleges that Purdue made unsubstantiated claims regarding the benefits of long-term opioids treatment, and falsely represented that opioid use improved patients' function and quality of life".

Separate litigation involving at least 433 lawsuits by US cities and counties has been consolidated in a federal court in Cleveland, Ohio.

"Our Office has conducted an extensive investigation into Purdue's highly aggressive marketing practices and other unlawful conduct", Slattery said.

More news: National Assembly Receives 2018 Budget Report

Like this: