Published: Wed, May 16, 2018
Business | By Kate Woods

Amazon Prime chooses Florida for new Whole Foods discounts

Amazon Prime chooses Florida for new Whole Foods discounts

On Wednesday, Whole Foods launched a much-awaited loyalty program that provides exclusive discounts to the Prime customers, including a discount of 10 percent off on hundreds of items on sale and weekly specials in a rotation.

The Whole Foods location in Seattle's South Lake Union neighborhood, just blocks from Amazon's headquarters in Seattle.

Whole Foods currently has over 470 stores in the U.S. Canada and U.K. combined but the majority – 463 – are in the U.S
Whole Foods currently has over 470 stores in the U.S. Canada and U.K. combined but the majority – 463 – are in the U.S

Amazon has made fairly quick work of leveraging its investment in the brick-and-mortar grocery chain. Amazon cut prices on many items at Whole Foods upon completing the acquisition past year, as part of its broader push into physical retail stores. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm.

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"This new Prime benefit at Whole Foods market is a ideal pairing of healthy and delicious food at even more affordable prices", said Cam Sibay, Vice president, Amazon prime.

Amazon has more than 100 million Prime customers worldwide and recently announced that it would increase the membership fee for the service, to $119 a year from $99, to pay for all the new benefits it is adding to it. Alternately, they can opt in to use their phone number at checkout, if preferred.

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"There have been gradual steps towards integrating Amazon and Whole Foods".

The move - which Amazon had been planning even before it closed the $13.5 billion acquisition of the organic grocer in August - is the latest link between Whole Foods and Amazon's broader commerce empire.

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And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart".

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