Published: Tue, May 15, 2018
Business | By Kate Woods

Apple CEO Tim Cook remembers Steve Jobs in heartfelt commencement speech

Apple CEO Tim Cook remembers Steve Jobs in heartfelt commencement speech

Although he didn't mention them by name, Cook took a subtle jab at Facebook, the social networking giant facing increased scrutiny over how it manages data in the wake of the Cambridge Analytica scandal.

"No generation has ever had more power than yours", Cook said at Duke's Wallace Wade Stadium.

Cook told new graduates: "We reject the excuse that getting the most out of technology means trading away your right to privacy".

He added: 'The truth is, we could make a ton of money if we monetized our customer - if our customer was our product. Without naming names, Cook was clearly making a reference to the recent privacy scandal that has rocked Facebook and, by extension, the rest of the tech industry. We've elected not to do that'.

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Facebook CEO Mark Zuckerberg shot back at Cook in an interview published by Vox last month.

"When you say we, as an organization, take privacy very seriously, it is an effective recruiting tool and one to gain a competitive advantage" for a younger audience, says Rashmi Knowles, field Chief Technology Officer for Europe, Middle East and Africa at RSA Security.

But while Cook often touts that Apple itself collects as little data as possible from its customers, it relies on a massive ecosystem of apps for its devices.

He went on to praise Apple co-founder Steve Jobs for instilling the firm with his philosophy. In every way, at every turn, the question we ask ourselves is not what can we do but what should we do because Steve taught us that's how change happens and from him I learned to never be content with the way things are. Cook took over as Apple's CEO following Jobs's 2011 death, and has since overseen the company's rise to the largest publicly traded company in the US with a $752 billion net worth.

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The company caught flack when it announced in February a plan to move iCloud accounts registered in mainland China to state-run Chinese servers.

And in 2014, hackers were able to steal nude photos from celebrities' iCloud accounts.

Fearless like the students of Parkland, Florida, who refused to be silent about the epidemic of gun violence have rallied millions to their cause.

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