Published: Wed, April 18, 2018
Global | By Marsha Munoz

Study details 'suspicious' Facebook ads in 2016 cycle

Study details 'suspicious' Facebook ads in 2016 cycle

Following the US Congressional hearing last week where CEO Mark Zuckerberg was grilled about Facebook's data gathering and sharing practices, the social media network is trying to limit the damage by explaining how its various data collection policies work.

"When you visit a site or app that uses our services [such as a Like or Share button, Facebook ads tools or Facebook Login], we receive information even if you're logged out or don't have a Facebook account".

David Baser, Product Management Director said, 'When you visit a site or app that uses our services, we receive information even if you're logged out or don't have a Facebook account. The company gets this data from websites and apps that let people share or like posts using Facebook plugins, or log into the website with their Facebook accounts. These include offering Facebook services to third party apps or site, enhancing its own products and services and lastly improving safety and security on the social media platforms.

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Baser reiterated that Facebook does not sell people's data. But in doing so, they are adding to their dossier about us. In the European Union they demanded that there is to be control of Facebook, and I think that this whole Cambridge Analytica scandal can be used to further this even more.

Over the last few weeks, the USA social networking giant has drawn intense criticism from users and governments globally over the data leak scandal that hit millions of users. You can read the complete report here for detailed insight.

There are, however, other companies too that offer these types of services and get information from the apps and sites that use them.

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The company insists that it only provides insights for advertisers based on user metrics, and maintains that Cambridge Analytica, a political consulting firm based in the United Kingdom that claims to influence elections, took advantage of this system back in 2014.

However it has been pointed out that while $11-$14 might seem relatively low, it could encourage other websites to implement similar models which means that users could end up with subscriptions totalling hundreds a month just to escape ads. With Facebook Analytics, websites and apps can better understand how its audience make use of their services. Amazon, Google and Twitter all have login features.

"A website typically sends two things back to your browser: first, content from that site; and second, instructions for the browser to send your request to the other companies providing content or services on the site". The Facebook founder and CEO claimed not to be familiar with them, and although it's not a term Facebook uses officially, it's also hard to believe Zuckerberg has never heard of the most widely used name for these occult files. Cookies help with identifying unique visitors and recognize which visitors are Facebook users to provide aggregated demographic information such as age and gender.

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