Published: Fri, April 13, 2018
Technology | By Christopher Mann

Ring video doorbell is now cheaper, thanks to Amazon

Ring video doorbell is now cheaper, thanks to Amazon

The Ring Wi-Fi Enabled Video Doorbell has been dropped in price by 30 percent, now down to $124.99 CAD from $179.00.

It is also not reducing the price of its second generation Ring doorbell, which offers a higher resolution camera and which is priced at $199 (£140).

Amazon's acquisition of Ring officially closed today.

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Ring will still operate independently out of its Santa Monica headquarters, and CEO Jamie Siminoff says the company's main goal is to reduce crime. The aggressive pricing is a move against the recently introduced Nest Hello video doorbell. "The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people's lives and build safer communities for all our neighbors". Now, with Amazon's aim to deliver premium products at non-premium prices, the two companies can help make peace of mind at home a reality for more neighbors than ever before.

The smart doorbell allows an owner to see who is at the door and respond, even if at another location.

Just ask Alexa to show Cloud Cam's live view on your Fire TV, Fire Tablet, Echo Show, or Echo Spot for a quick way to see what's happening in another room.

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Ring, Blink, and Amazon Cloud Cam will continue operations under their respective brands.

Among other things, that means that existing customers shouldn't expect service interruptions with the product. "We'll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon".

"But you love it when you run into opportunities where you have an incredibly mission-oriented leader and a team that executes extremely well, products that customers absolutely love and are already at scale - Ring checked all those boxes".

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