Published: Thu, April 12, 2018
Sci-tech | By Brandy Patterson

How Facebook Tracks You, Even When You're Not on Facebook

How Facebook Tracks You, Even When You're Not on Facebook

Facebook CEO Mark Zuckerberg testifies before a Senate Judiciary and Commerce Committees joint hearing regarding the company's use and protection of user data on Capitol Hill in Washington, April 10, 2018.

Facebook explains what data can be collected using a Pixel, such as products you've clicked on or added to a shopping cart, in its documentation for advertisers. Earlier this week, notifications began appearing at the top of News Feeds to let users know if they used the This Is Your Digital Life quiz app, which is the app that allowed the data firm to harvest information from up to 87 million users. There are discrepancies when replies of CA and Facebook were matched. During the time of the data breach, your mom might then have downloaded her information from Facebook, only to find that second email address listed by her name.

On Wednesday, Rep. Lujan pressed Zuckerberg on what data Facebook collects on people who don't have accounts with the social network.

Carol Pepper, the CEO of NYC-based Pepper International, made the bullish case for Facebook in an interview with CNBC on Wednesday, doubting that Facebook and its big tech peer Inc. We use the data that people put into the system in order to make them more relevant. "A lot of times regulations put in place rules that a company that is larger, that has resources like ours, can easily comply with, but that might be more hard for a smaller startup company". It turns out that people mostly entrust their information to Microsoft, Lyft, Tesla, and Netflix which barely managed to generate any negative response.

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"Our contract with GSR stated that all data must be obtained legally, and this contract is now a matter of public record".

The American people are concerned about how Facebook protects and profits from its users' data, lawmakers said.

"You want to present people with the information about what they might be doing and give them the relevant controls in line, at the time that they're making those decisions, not just have it be in the background sometime, or make a one-time decision", he said. Yet several Republican lawmakers complained to Zuckerberg about what they called a bias on Facebook. However, considering he also said that the company tracks all users who visit pages with Facebook widgets on them for security purposes, that means not all tracking will stop.

The exchange came a day after Senator Gary Peters asked Zuckerberg the same question.

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"You buy data from brokers outside the platform, correct?"

You know those Facebook "like" buttons you see around the internet? He said the Russian campaign of disinformation had been discovered "right around the time" of the United States presidential election, and said the company had developed "new AI tools" to identify fake accounts responsible.

Zuckerberg in his testimony in front of the USA lawmakers agreed that Facebook tracks internet users through hundreds of millions of web pages.

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