Published: Tue, April 10, 2018
Sci-tech | By Brandy Patterson

Apple Cofounder Is Quitting Facebook Amid Privacy Concerns

Apple Cofounder Is Quitting Facebook Amid Privacy Concerns

Amid continuing fallout over the Cambridge Analytica scandal and revelations of the vast reach of Facebook's data-mining, Apple co-founder and privacy advocate Steve Wozniak said that he's ditching the social media site over its profiting off of users' personal information.

Facebook is still under notable public pressure in the wake of the scandal involving Cambridge Analytica, the British data analytics firm that worked with the Donald Trump presidential campaign.

Many critics argue that Facebook should do more to protect user data. But, Wozniak confirmed the same in an email to USA Today. He said while Facebook made money off this, the users did not get any share of the profits back.

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"As they say, with Facebook, you are the product", Wozniak wrote.

Wozniak deactivated his Facebook account on Sunday, April 8, though did not delete it.

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Wozniak also compared Facebook's money-making tactics to that of Apple. Apple CEO Tim Cook also expressed a similar opinion during an interview in March saying he would have never seen himself in place of Facebook CEO Mark Zuckerberg because his firm always respects the privacy of its customers.

In turn, he added, "Facebook makes a lot of advertising money off this. I did not feel that this is what people want done to them", he said.

When asked in that interview what he would do in Zuckerberg's situation, Cook said, "I wouldn't be in that situation", according to Recode.

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Zuckerberg fired back, calling the statement "extremely glib" and explaining that ads are a way to offer its service for free so it doesn't only serve "rich people". It was only a few weeks ago that Elon Musk quit Facebook, and he did it with a bang. The problem for Facebook, however, is that the bulk of its revenue comes from selling advertisements that utilize users' personal (though anonymized) data-age, gender, location, and app activity-to enable companies to better target consumers. "However, I think we're beyond that here". Facebook banned Cambridge Analytica from its platform last month.

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