Published: Tue, March 13, 2018
Technology | By Christopher Mann

Spotify launches in Israel, offers month free trial

Spotify launches in Israel, offers month free trial

The big question, though, remains whether or not Apple Music will ever be able to eclipse Spotify.

Apple Inc.'s Apple Music is adding subscriber accounts in the a higher rate than Spotify, and is on track to pass the No. 1 streaming service this summer, according to people in the record business familiar with figures reported by the two services. Last we heard, Apple just last month noted that Apple Music had 36 million subscribers, which is to say the company's streaming service saw a 5% bump in users in just about four weeks time.

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The service is free for the first month and then is R59.99 per month after the trial for the premium membership. They also check to see on how accurate your past suggestions have been. Apple's number compares to 71 million premium subscribers at the end of 2017 at industry leader Spotify, which plans to list shares in the coming weeks on the New York Stock Exchange under the ticker symbol SPOT.

Cue's emphasis on the App Store as a traffic benchmark for music's future aligns well with his company's latest product and mergers and acquisitions moves. Google does not release paid subscriber numbers for its service, Google Play Music.

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There's no doubt that when it comes to streaming services, Spotify's leading the pack. Apple's senior vice president of internet software and services, Eddy Cue, passed along the latest stats at the annual SXSW in Austin, Texas. Recent research from VC firm Loup Ventures found that the HomePod had only a 3 percent penetration of the smart-speaker market as of February 2018, compared to 23 percent for Google Home and 55 percent for Amazon Echo devices.

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