Published: Tue, March 13, 2018
Culture&Arts | By Laurence Reese

Flava In Ya Ear rapper Craig Mack dies, aged 46

Flava In Ya Ear rapper Craig Mack dies, aged 46

Alvin Toney, who produced Mack's debut album "Project: Funk Da World" and his "Get Down Remix", tells the NY Daily News the rapper died of heart failure.

Hip-hop pioneer and Long Island native Craig Mack, best known for the platinum 1994 hit "Flava in Ya Ear", has died in SC.

After splitting with Diddy, he released a second album, Operation: Get Down, but eventually left music and devoted his life to religion. The film, which did not feature the Long Island, New Yorker, also explored his religious conviction, which was on full display in a clip of Mack that was released in 2016.

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On Twitter, the hip hop community mourned Mack's loss. The song featured a video by Hype Williams - whose clips for Missy Elliott, Diddy and others would define the look of mid-1990s hip-hop - and a remix with Notorious B.I.G.

The single was certified platinum and nominated for a Grammy.

However, Mack soon parted ways with Bad Boy Records - allegedly because of tense relations with Combs' fellow protégé Notorious BIG - and his subsequent releases failed break the top 40. In 2017, The Mack World Sessions was released.

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Toney said, "Nobody got to understand his story".

"Rest in power Craig", LL Cool J responded to the news of Mack's death over Twiter. In a tweet today, rapper/producer Erick Sermon stated: "We just finishing up his new album".

Hip Hop DJs Funkmaster Flex and DJ Scratch took to social media to confirm his passing and share their condolences.

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Released nearly 25 years ago in 1994, it tore the roof off of Hip Hop thanks to its all-star remix that featured LL Cool J, Busta Rhymes, The Notorious B.I.G. and Rampage. I can not believe this dude is gone. "He just reached out a couple of weeks ago for me to speak on his documentary about his life". Because Craig was my roadie on tour.

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