Published: Mon, March 12, 2018
Technology | By Christopher Mann

Google to rebrand Android Wear as 'Wear OS'

Google to rebrand Android Wear as 'Wear OS'

However, it appears that Google might be about to give its Android Wear platform a makeover, thereby reigniting interest in the sector. An arbitrary renaming of a tech product is usually one of the first signs of a lack of faith in a concept.

Developers exploring the latest Android P Developer Preview have also noticed that the usual watch-like logo has been replaced with a distinctive "W" and the announcement suggestively could happen by the time Android P is released - if not by the Google I/O conference in May.

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Android Wear initially launched for Google OS toting devices only, but the company has since opened it up to be compatible with iPhones too. Without any official confirmation from Google, Wear OS remains unexplained for now. The name is called "Wear OS" and hints at a re-branding of Google's smartwatch OS. In the case of Android Wear, you'll be notified that there's a watch nearby that can be paired with your phone.

While the only reasonable explanation for the logo change is that Google wants deeper Assistant integration, we do believe the change to Wear OS is a move by Google to try and de-associate wearables with Android.

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Although the rebrand is now just a rumor, it's becoming a bit of a trend for Google with its Android products. According to a notification received by a Reddit user (via Android Police) and additional commentary from 9to5Google, the Mountain View company might be prepping a refresh of the OS with a new name and new logo. Its contactless payment service has been rebranded as Google Pay, rather than Android Pay.

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