Published: Thu, March 08, 2018
Culture&Arts | By Laurence Reese

Rihanna Reportedly Working on Lingerie Line

Rihanna Reportedly Working on Lingerie Line

In addition to her cosmetics line, other products that Rihanna's been involved with include perfume, Chopard jewelry, Puma footwear and athletic wear, socks and a clothing line.

The Barbadian musician has reportedly locked in a deal with fashion group TechStyle, the parent company of Fabletics.

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With the huge success of Fenty Beauty since it's debut past year, along with Rihanna's successful collaborations with footwear company Puma, Rihanna may be raking in yet again from yet another potential business opportunity, and fans are totally here for it. Though there is no clue as to when the company plan to launch the collection, an insider has told WWD that the collaboration has been in full swing for over a year now and samples of the range have already been produced.

Wednesday reports suggest Rihanna has struck a deal with the El Segundo-based brand TechStyle Fashion Group for what feels like the most obvious next step for most handsome mogul - a lingerie line.

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Los Angeles investment bank Grief & Co president and CEO Lloyd Grief, who is not affiliated with the company, commented: "They're of a size now that adding another brand, adding another category, would make sense to round out the product offering". What they want to do is show growth.

TechStyle is well versed in creating celebrity collections.

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Fabletics already scored a partnership with actress Kate Hudson and singer Demi Lovato, and ShoeDazzle (co-founded by Kim Kardashian, Brian Lee and Robert Shapiro) collaborated with actress-singer Keke Palmer.

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