Published: Wed, January 17, 2018
Culture&Arts | By Laurence Reese

YouTube raises bar for channels to attain partner status

YouTube raises bar for channels to attain partner status

The tech giant, Alphabet Inc (NASDAQ:GOOGL) is going to make major changes to the advertising rules on YouTube since the launch of video site, another effort to clean up its content and respond persistent complaints from advertisers.

Until now, joining the Partner Program simply required a channel achieve 10,000 public views. Under the new rules channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences.

YouTube also says that it will use its traditional signals of abuse, such as community strikes and spam, to identify abusive accounts.

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It would take a vast army of people for YouTube to screen every single video that gets posted to the video sharing site, where people upload 400 hours of content per minute. But in the blog post, YouTube executives point out that 99 percent of those channels were "making less than $100 per year in the last year". YouTube knows this will impact a lot of existing channels, but points out majority now don't make more than $100 a year, 90 percent of them don't even make $2.50 a month.

Google just made it harder for generating ad revenue from YouTube with new stricter posting guidelines while the videos will also need to pass human verification process as well.

YouTube is also working with analytics companies Integral Ad Science and DoubleVerify to better report where ads have been placed. However, YouTube is changing the eligibility rules today, and it makes monetization much more hard. Channels that reach this threshold will now also be manually screened for potentially offensive before they are inducted into the YPP. Instead of basing acceptance purely on views, we want to take channel size, audience engagement, and creator behavior into consideration to determine eligibility for ads.

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In the video posted to Twitter by We The Unicorns, Paul and his friends run through the streets of Japan dressed in Asian conical farmer hats and kimonos.

However, not everyone thinks it's a bad idea-with some stating that the platform should have never automatically monetized new channels in the first place.

Following a call for simpler and more transparent controls, YouTube will introduce a three-tier suitability system in upcoming months.

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Content on YouTube is often vetted and reviewed after it has been published and removed if it doesn't meet YouTube's community standards.

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